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Why is this so important? Aluminium is infinitely recyclable, with 75% of all aluminium ever produced still in use today (Source: Indisposable). By simplifying the recycling process, we are ensuring that more aluminium is repurposed rather than wasted - helping to create a more circular economy for wine packaging.
Sustainability isn’t just about the packaging we create - it’s also about the choices we empower you to make. Research shows that:
With Naked in the Vines, we are making sustainability effortless. Our tearaway capsule ensures you can recycle with confidence, knowing that every small action contributes to a larger environmental impact.
At Nepenthe, we believe sustainability should be both meaningful and engaging. That’s why Naked in the Vines takes a playful yet sophisticated approach to sustainability storytelling.
Filmed at our Cellar Door in the Adelaide Hills, our campaign video draws an unexpected parallel between traditional wine packaging waste and unnecessary constraints - showing how our tearaway capsule allows for a ‘naked’ and fully recyclable end-of-life process.
Launching during B Corp Month in March, this initiative reinforces our dedication to ethical sourcing, responsible business practices, and environmental leadership—while proving that sustainability can be both effective and exciting.
To maximise the impact of aluminium recycling, follow these best practices:
Remove the Tearaway Capsule – Separate the aluminium sleeve from your Nepenthe bottle.
Scrunch Small Aluminium Pieces Together – Combine foil seals, wrappers, and other small aluminium items into a ball (at least tennis ball-sized) so they can be properly detected in recycling facilities.
Collect Small Caps in an Aluminium Can – Place wine bottle caps, kombucha lids, and soft drink tops inside an aluminium can before recycling to ensure they are processed correctly.
Our commitment to sustainability extends beyond packaging—we continue to craft premium cool-climate wines with the same dedication to quality and environmental responsibility.
Discover our Elevation collection, available at Liquorland, First Choice and Altitude at Dan Murphy’s, BWS and leading independent retailers. Or explore our full range online and make a choice that’s both delicious and sustainable.
